Independent reporting and research on Shopify and ecommerce.https://storefrontdaily.com/https://storefrontdaily.com/guides/shopify-country-codes-iso/https://storefrontdaily.com/guides/shopify-country-codes-iso/Every two-letter country code Shopify accepts across Markets, shipping zones, checkout and Liquid — the full ISO 3166-1 alpha-2 list in one sortable table, with notes on where each code is used.Wed, 15 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/research/dawn-vs-horizon-shopify-theme/https://storefrontdaily.com/research/dawn-vs-horizon-shopify-theme/Shopify's two first-party free themes, audited side by side on their official demos: three mobile Lighthouse runs each. Horizon has the cleaner engine — and double the LCP.Wed, 15 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/research/shopify-theme-speed-report-2026/https://storefrontdaily.com/research/shopify-theme-speed-report-2026/We ran 45 Lighthouse audits across the live demo stores of 15 popular Shopify themes — mobile profile, simulated throttling, three runs each. Only one demo met Google's threshold for a good LCP, and the gap between first and last place is more than eightfold.Tue, 14 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/news/shopify-editions-summer-2026/https://storefrontdaily.com/news/shopify-editions-summer-2026/The seasonal release ships dozens of changes. These are the ones that change how stores look, load and sell.Mon, 13 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/research/checkout-friction-study-2026/https://storefrontdaily.com/research/checkout-friction-study-2026/A synthesis of the largest published abandonment datasets, mapped against the checkout flows of 40 live Shopify stores.Sun, 12 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/news/checkout-extensibility-deadline/https://storefrontdaily.com/news/checkout-extensibility-deadline/The migration window narrows ahead of the holiday freeze. A short list of what breaks if you wait.Sat, 11 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/research/free-vs-paid-themes-2026/https://storefrontdaily.com/research/free-vs-paid-themes-2026/We audited 200 live Shopify stores to see whether paid themes actually correlate with better speed, structure and merchandising features.Fri, 10 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/news/ai-shopping-agents-traffic/https://storefrontdaily.com/news/ai-shopping-agents-traffic/Merchants report the first meaningful referral share from AI assistants. The catalogs that win are the ones agents can parse.Thu, 09 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/research/theme-pricing-index-2026/https://storefrontdaily.com/research/theme-pricing-index-2026/Every theme in the official Theme Store, priced, categorized and tracked over time. The first edition of a recurring index.Wed, 08 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/news/q2-ecommerce-earnings/https://storefrontdaily.com/news/q2-ecommerce-earnings/GMV growth, take rates and the quiet numbers buried in the filings.Tue, 07 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/guides/start-online-store-2026/https://storefrontdaily.com/guides/start-online-store-2026/Registration, platform, catalog, payments, first sale. A sourced walkthrough with real costs at every step.Sat, 04 Jul 2026 00:00:00 GMThttps://storefrontdaily.com/guides/choose-shopify-theme-checklist/https://storefrontdaily.com/guides/choose-shopify-theme-checklist/Speed, structure, merchandising and the traps that only show up after you paid. What to verify before committing.Thu, 02 Jul 2026 00:00:00 GMT